Harrah's Entertainment, Everest Poker Unveil World Series of Poker Multi-year Agreement

Montreal, QC (PRWEB) March 7, 2008 -- Everest Poker (www.everestpoker.com) has signed a major agreement with Harrah's Entertainment, Inc. that includes satellite rights and brand placement on all of the table-top felts at the World Series of Poker in Las Vegas, and for the first time, the inner rung of the WSOP feature table.

Last year's WSOP saw a total prize pool in excess of $159,796,918, more than 54,000 player registrations and a net prize pool for the Main Event reaching $59,784,954.

With this new agreement, Everest Poker's brand will reach an estimated global audience of 200 million. Additionally, the new alliance enables Everest Poker to provide its largely European player base with more opportunities to play in a WSOP event in Las Vegas.

With official satellite rights, Everest Poker will offer European poker fans the chance to win seats and compete for the biggest single cash prize in international sport.

Everest Poker is determined to help mount the strongest, largest and most successful European field at the iconic Las Vegas tournament. Players can even choose which events they want to attend, a feature designed to appeal to pros and amateurs alike.

Jennifer Joyce, Everest Poker's VP of Marketing, commented, "We are thrilled with this deal, as it will allow us to leverage our access to the WSOP to give our European players the best chance possible to compete at -- and win -- WSOP events in Las Vegas. We have always strived to make poker as accessible as possible to everybody, not just the elite few. The WSOP is the true global standard for poker giving pros a chance at history and amateur players the chance to fulfill their dream by rubbing shoulders with the legends. Our goal is to see a European win the Main Event."

Ty Stewart, World Series of Poker Director of Marketing, Sponsorship and Licensing, "We're excited to welcome Everest Poker to the World Series of Poker family. Through this agreement, Everest Poker is now literally in the center of the poker universe. Through presence on all tables, their brand will be connected to every historic moment at the WSOP. This alliance further demonstrates the globalization of poker and the industry behind it.

How TO reach the WSOP with Everest Poker:

? Every Monday night $13,000 WSOP Package - 1 package guaranteed. Buy-in $500 + 30 entry

? Every Wednesday night $7,500 WSOP Package - 1 package guaranteed. Buy-in: $200+15, Saturday Satellites: $22+2, $5+ 0.50 Rebuy

? Every Friday $3,500 WSOP Package - 1 package guaranteed

? June 8th Twenty Seat Guarantee - Buy-in $1,000 + 50. Buy-in $200+15, Saturday Satellites $11+1 Sat and $3+.30 Rebuy

? May 18th Exclusively for ladies, we are running a 5 seat guarantee to the Ladies World Championship

Everest Poker is also extending an invitation to their European Party, The EPEP, in Vegas which is open to anybody carrying a European passport - no matter how they qualified for the event. See www.everestpoker.com website for details.

About Everest Poker

Everest Poker is owned by Everest Gaming, LTD. With over 11 years of online gaming experience, Everest Gaming has established a name in offering some of the most exciting and trusted multilingual gaming web sites worldwide. It was the first company to launch a truly multilingual poker gaming platform in 2004. Everest Poker is a European poker room created for, and run by, European poker enthusiasts. With a strong understanding of International poker markets, Everest Poker provides its players with the best localized poker experience. Through fully translated software, native language customer service, the unique ability to chat in any language and a roster of features and benefits tailored to each local market, Everest Poker helps its players master their own game. More information is available from the Everest Poker website: www.everestpoker.com.

About Harrah's Entertainment, Inc.

Harrah's Entertainment, Inc. is the world's largest provider of branded casino entertainment. Since its beginning in Reno, Nevada, more than 70 years ago, Harrah's has grown through development of new properties, expansions and acquisitions, and now owns or manages casinos on four continents. The Company's properties operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names; Harrah's also owns the London Clubs International family of casinos and the World Series of Poker®. Harrah's Entertainment is focused on building loyalty and value with its customers through a unique combination of great service, excellent products, unsurpassed distribution, operational excellence and technology leadership. For more information, please visit www.harrahs.com.

For further information please contact:

Ed Pownall, Everest Poker Press Office, on 0044 7825 064776

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